KATIE JOHNSON
UX DESIGNER
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ActionSprout Onboarding

ActionSprout is a web-based Facebook Page management tool for social media managers at mission-driven organizations. As the in-house designer on a 12-person team, I researched, designed and tested a solution that increased the number of users completing a best practice by 24% within the first week of launch.

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Affinity Mapping Best Practices

Affinity Mapping Best Practices

This project started by clarifying ActionSprout’s product strategy by grouping and prioritizing Facebook Page management best practices. I facilitated a remote workshop for team members who work with users most often using a digital post-it board called Stickies.io. The workshop focused on grouping the Facebook Page management best practices to determine what to introduce to users first during the new onboarding experience. The team selected: 1) Posting at the times of day when a majority of your fans are on Facebook, 2) Post 3-5 times a day, and 3) Re-post your top performing content.

User flows

User flows

To onboard new users effectively to the best practices mapped in the user journey, we created two new onboarding experiences to reflect different user goals.

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