Proto persona from Stakeholder Interviews
I interviewed stakeholders on the client team who had decades of experience working in the Las Vegas travel industry. I synthesized the information from these conversations into a proto persona to help guide the design process.
User Journey Map
I created this user journey to help inform the prototype design. It provides context about the user so that the design can better reflect what the user needs in the best way possible and at the right time.
Interactive Prototype & Testing
I used this prototype to test the design with Las Vegas travelers waiting at their airport gate to better zero in on their travel behaviors and needs. The click path in the prototype is for booking a Vegas trip July 13th through 15th with three friends at the Aria with an added show. The interactive prototype is a balance between existing travel booking paradigms and design elements that support the client’s unique value proposition of member-based travel discounts.
During testing, users gave positive feedback at points in the flow that gave them more confidence they were getting the best possible price.