KATIE JOHNSON
UX DESIGNER
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Weal

Weal is an early-stage social enterprise looking to secure their first round of angel investment. They already had a rich body of research in the care-taking space. As an external UX design consultant, I guided and supported Weal's process to design, prototype, test and present an MVP to investors. I helped to translate the team's knowledge into a product that included a viable business model and would attract funding. We completed a clickable prototype that the founders presented to investors on time and within budget.

Research synthesis workshop

Research synthesis workshop

We kicked off the project with a workshop to define and create personas and map their dynamics.

User flows

User flows

After selecting our initial scenarios, we created a user flow for each persona.

Whiteboard sketching session

Whiteboard sketching session

We sketched individually then discussed the pros and cons of each approach for each persona and scenario.

Wireframe sketches

Wireframe sketches

After white boarding, I put our final ideas onto paper in sequence to get feedback from users.

Medium fidelity prototype

Medium fidelity prototype

We used Proto.io to build a prototype that would allow us to test our design hypotheses.